Title Sponsor


Founded in 1980 by Dr. Pearse Lyons, Alltech improves the health and performance of animals, plants and people through natural nutrition and scientific innovation. With more than 3000 employees in 128 countries, the company has developed a strong regional presence in Europe, North America, Latin America, the Middle-East, Africa and Asia.

Alltech is the proud title sponsor of the Alltech FEI World Equestrian Games™ 2014 in Normandy.

Official Sponsors


Rolex enjoys an unrivalled reputation for quality and expertise the world over. Its Oyster watches are symbols of excellence, performance and prestige. Pioneer in the development of the wristwatch as early as 1905, the brand is at the origin of several landmark innovations in watchmaking, including the Oyster, the first waterproof wristwatch, and the Perpetual rotor self-winding mechanism. Rolex is also actively involved in supporting the arts, exploration, sports and the environment through sponsoring, philanthropic and patronage programmes.

As a committed supporter of equestrianism for over 50 years, Rolex is proud to have partnered the iconic  World Equestrian Games since 2002. 

Land Rover

Building on the brand’s involvement in equestrian, Land Rover is proud to be an Official Sponsor of the Alltech FEI World Equestrian Games™ 2014 in Normandy. This partnership continues Land Rover’s long-standing involvement in equestrianism and international sponsorship, including the Land Rover Burghley Horse Trials, the US Equestrian Federation and the Gucci Paris Masters. In 2014, Land Rover will provide a fleet of the vehicles for the Games Organisers which will give essential logistical support for the organisation of this world-class event. The brand will also take advantage of this superb opportunity to showcase their vehicles to reveal the outstanding capability, design, fine quality and technical sophistication that define Land Rover today.


Sobha Group was born from its founder Mr. PNC Menon’s passion for quality and detail. Since its inception in 1976, the Group has expanded exponentially. Their design acumen has seen them execute the interiors of palaces, Grand Mosques and hotels across the Gulf. Today, the group is a fully backward integrated, multi-national, real estate organisation, with significant developments across the U.A.E., Sultanate of Oman, Qatar, Bahrain, Brunei, Tanzania, India and China. Their credentials include delivering over 60 million sq. ft. with a team of over 28,000 people and a land holding of over 240 million sq. ft. The Sobha Group has established their role as a pioneer by expanding to include all the verticals of real estate. From architecture, construction and project management, to steelworks, contracting and fittings, everything is designed, developed and built in-house. This radical step has ensured that Sobha customers are guaranteed a secure investment that will deliver a great lifestyle, on time.




France Télévisions

France Televisions, “the largest field of sports in France”, is proud to be an Official Partner of the Alltech FEI World Equestrian Games™ 2014 in Normandy. By getting involved in these Games, the world’s largest equestrian event, France Televisions strengthens both its commitment to enabling audiences to access great sporting events and its support of international sporting competitions organized in France. France TV will give this event pride of place in its schedule, with numerous live broadcasts throughout the competition which will highlight the different disciplines that feature in the Games’ programme. All Games news can also be followed on the various news broadcasts and sports shows on France Télévisions channels, in particular Stade 2 and Tout le Sport. In addition, complete coverage of the event will be available on the francetvsport platform, which is available online, on mobiles and on tablets, so that the general public can see and know everything about this important equestrian event.  


PMU has been playing a major role in sports for over 20 years, and has also been acting as partner of the greatest sportive and equestrian events. In that respect, as far as the PMU is concerned, there was no missing the opportunity to support the World Equestrian Games FEI Alltech™ 2014, a major feature in 2014.

By becoming Official Partner, the PMU aims at highlighting the support it has been granting the horse racing and horse show jumping and equestrian world, in a most concrete way. Likewise, they aim at sharing supporters’ devotion and at giving high level sportspersons their full support. 

Official Suppliers


EKKIA has become the Alltech FEI World Equestrian Games™ 2014 in Normandy first official supplier. This specialist supplier to the horse world has exclusive rights to manufacture and commercialise EQUI-THEME horse riding products withthe official logo of the games. The clothing and riding equipment created by EKKIA will be available at specialised outlets, at the World Equestrian Games official on-site store and on line via the website.

Crédit Agricole Normandie

Crédit Agricole Normandie  is the Official Banking and Insurance Partner of the Normandy edition of the Alltech FEI World Equestrian Games™ 2014 in Normandy. Crédit Agricole Normandie is a leading financial partner to the Lower Normandy economy. Some 2,000 staff members provide services to 50% of the Lower Normandy population, 2 out of 5 businesses, 2 out of 5 local professionals and 8 out of 10 farmers.


Padd, the brand made by enthusiasts for enthusiasts,is the Official Distributor to the FEI World Equestrian Games™ 2014 in Normandy. The company will dress the 3,000 volunteers who will be on hand to help at the Games. Time for both horse riders and enthusiasts to visit one of 50 Padd stores right across France !


Mercure is the midscale non-standardized brand of Accor Group, the world’s leading hotel operator with over 3,500 hotels and 160,000 employees in 92 countries.

Mercure hotels, which are unique because they are rooted in their local communities, meet shared quality standards and are driven by passionate hoteliers. Whether they are located in major city centers, by the seaside, in mountain resorts, etc. each establishment offers an authentic experience for both business and leisure travelers. The Mercure network consists of 746 hotels in 51 countries around the world and represents a real alternative to standardized or independent hotels, combining the additional benefits of a strong international network and high expertise professional and digital platforms.


Orange is proud to support the Alltech FEI World Equestrian Games ™ 2014 in Normandy as the official networks and telecommunications services operator. With multiple experiences at major sporting events and competitions, Orange offers its expertise, teams and networks to share great moments of emotion and entertainment to spectators worldwide.

Orange is one of the leading telecommunications operators in the world. With a presence in thirty countries, the Group serves over 239 million customers (on 31 March 2014). More than 3,600 employees in Basse-Normandie and Haute-Normandie serve the general public, professionals, SMEs and companies to provide them the best technology and support them in their digital lives. The deployment of broadband networks contributes to the region’s economic development and planning.

Official Supporters

Isigny Sainte-Mère

The Isigny Sainte-Mère dairy cooperative is proud to be the first official supporter of the Alltech FEI World Equestrian Games™ 2014 in Normandy. Its involvement makes perfect sense; the values promoted by the event are exactly in line with those embodied by the 1,200 Norman dairy producers and employees for the last 80 years. The cooperative is renowned the world over for its iconic products: cheese, butter, cream and baby milk. As an official supporter, it will be at the very heart of festivities along with its dairy producers, employees, regional, national and international customers. Its aim is to showcase the region of Normandy.


Created in 2000 in Normandy, Agrial is one of the leading agricultural and food-processing cooperative groups in France. A multi-specialist group, Agrial is involved in agricultural production activities, in both vegetable and animal areas, and it processes milk, vegetables, cider apples, poultry and meat. It is expanding its food-processing businesses in 10 countries in Europe and the United States.

Agrial supports local, responsible agriculture meant to satisfy its clients and the consumers and to contribute to the success of the Cooperative’s 10,000 member farmers. Through its day-to-day business activities, Agrial is a driving force in the local economy. And the arrival of the World Equestrian Games will help provide a whole new momentum for the same sector. It is for this reason that Agrial has decided to become an official supporter of the World Equestrian Games Alltech FEI World Equestrian Games™ 2014 in Normandy.

CWD Sellier

As always driven by the values of excellence and top-level sport, CWD Sellier has become an Official Supporter of the Alltech FEI World Equestrian Games™ 2014 in Normandy. Already partnering with other great sporting events, CWD Sellier combines expertise, quality raw materials and traditional manufacturing methods to make products that blend modernity and state of the art techniques. Serving the world’s top riders and their steeds, CWD Sellier and its 97 staff members work hard to invent the saddles and equipment of the future, to enable riders to always aim that little bit higher.

Vans Fautras

With millions of kilometers travelled and thousands of transported horses, the Fautras horse trailers, recognizable among all, share their experience with the international equestrian community by becoming an Official Supporter of the Alltech FEI World Equestrian Games™ 2014 in Normandy. Since 1992, the Fautras family, keen on horses (since 5 generations) uses its experience to imagine innovative and efficient concepts in terms of ease of use, comfort and safety for the transport of horses on all 5 continents.

Eiffage Travaux Publics

Eiffage Travaux Publics is proud to be an Official Supporter of the AllTech FEI World Equestrian Games™ 2014 in Normandy, organized from 23 August to 7 September. The principles of openness, respect and transmission celebrated during this sporting event reflect our company's own core values, which motivate the thousands of engineering projects we carry out each year.

At Eiffage Travaux Publics we are deeply committed to the regions where we operate, and are happy to support Normandy – home of many of our staff and customers and a significant number of our benchmark infrastructures – as the region welcomes this major international competition.


Equip’Horse, designer and maker of equestrian structures since 1984, is glad to be an Official Supporter of the Alltech FEI World Equestrian Games™ 2014 in Normandy, where the company is headquartered. Equip'Horse shares its knowledge and experience for the world's greatest equine event by supplying boxes and showers for the horses participating to the opening and closing ceromonies, activities in the Games Village and in the Working horse village.

Media Partners


Ouest-France, number one amongst French daily newspapers, will act as Media Partner, on a regional scale, and will highlight the World’s greatest equestrian event ! They  will resort to the Internet, to purposely published releases, and will allow the millions of people who trust the newspaper, to clearly bring this prestigious event to full light, well beyond Norman boundaries. Making the most of the World Equestrian Games FEI Alltech™ 2014, Ouest-France will duly highlight the fabulous heritage horses entail in Western France, and more specifically in Normandy. Economic, historical and cultural aspects will all be addressed.

Equidia Life

Equidia Life, France’s first media on horse issues, will proudly act as the TV partner throughout the World Equestrian Games FEI Alltech™ 2014! 18 million households enjoy access to the Equidia, which will keep their 5 million watchers informed as the greatest World equestrian championship gears up to D-Day. All the competitions will also be broadcasted live, between August 23rd and September 7th 2014. Crews, resorting to their usual broadcasting facilities, not to forget the Web and social media are all getting set for this event. It all makes sense, and is part of their support aiming at highlighting the equestrian field, nationwide.

Exterion Media

Exterion Media, one of the leading communications companies, is proud to be the Official Advertiser of the Alltech FEI World Equestrian Games™ 2014 in Normandy. With 56,000 faces and street furniture items displayed all over France, Exterion Media offers a wide range of advertising solutions for national and local advertisers wishing to reach a wide audience.
Within its range of solutions, Exterion Media offers a unique 16:9 backlit billboard, the Laser, and is the first national advertiser to develop digital billboards for use outdoors. Thanks to the scope of its advertising networks, the Alltech FEI World Equestrian Games™ 2014 in Normandy will regularly be on display, mainly in the west of France and in particular in Normandy and the Greater Paris area.

France Bleu

With a network bringing together 44 stations covering 78.7% of France (reaching 85.8% of the population), is the Official Radio of the Alltech FEI World Equestrian Games 2014 in Normandy !

France Bleu is Normandy's most popular radio station with 452 200 listeners*,  brings fans the highest quality news and to make sure you know everything worth knowing when it comes to equestrian events in Normandy.The radio broacaster will be onsite at the Games Village from 23 August to 7 September for live broadcasts on France Bleu Basse-Normandie, France Bleu Cotentin and France Bleu Haute-Normandie, from Monday to Friday 6–7pm and weekends 4–7pm for live interviews with guests, behind-the-scenes reports and audio postcards, Games schedules, practical information and much more. A "live" with also take place on Friday 29 August on the entire France Bleu* network.

France Info

Tournaments and sport achievements are widely covered by France Info. The news channel gives priority to its expert's broadcasts, commentaries and analyses every thirty minutes in its general news as well as in its « France Info Sport » edition. In order to provide an ever more accurate information, France Info Sport's team travels to major events and works hand in hand with experts for those competitions.

More information on

Media Ambassadors

Cheval Mag

Cheval Magazine is the first Media Ambassador of the Alltech FEI World Equestrian Games™ 2014 in Normandy. Created in 1971, the magazine is the French equestrian press’ leader with an average monthly circulation of over 80,000 copies. Since Stockholm in 1990, Cheval Magazine has covered the first six editions of the World Equestrian Games. For this 1st edition in France, the magazine will once again use its expertise to relay any specific news concerning the Games on its monthly printed issue, its website and social networks, in order to allow readers to fully experience the largest equestrian event in the World.


L’Eperon, Sports Equestres and Cavadeos probably make up the only group of specialized press (SNC SPUR) in Europe combining a complementary "print", "web" and "video" offer.  By vocation, and with a great ambition for equestrian sports, L’Eperon naturally became an event’s partner as a MediaAmbassador of the Alltech FEI World Equestrian Games™ 2014 in Normandy. 24 employees from L’Eperon, as well as 50 collaborators, go around the equestrian world, and have at heart to share the growth of the project, before plunging readers and Internet users behind the scenes of that fantastic event from 23 August to 7 September 2014.

International Media Ambassadors


Horse Times


La Vie Agricole

Reiter Revue

World of Showjumping

Founding Members

Ministère chargé des Sports

Comité National Olympique et Sportif Français

Fédération Française d’Equitation

Fonds Eperon

Conseil Régional de Basse-Normandie

Conseil Régional de Haute-Normandie

Conseil Général du Calvados

Conseil Général de La Manche

Conseil Général de l’Orne

Caen La Mer

Ville de Caen

Horses of honor

Cob Normand

The National Union of Breeders and users of Norman Cob horses is the National Association approved by the Ministry of Agriculture to manage the Norman Cob Studbook. Born from the desire of enthusiastic breeders, the union is responsible for: the selection of breeding, promotion and enhancement of the Norman Cob breed.

The registered office is at Equine Centre of Saint Lô, historic cradle of the breed.



Le Barbe Marocain

A land passionate about equestrian traditions, the Kingdom of Morocco toils to preserve and showcase its valuable equine heritage. The major stakeholders of the Moroccan equine industry will appear under the common title “The Moroccan Barb horse”

The partners of the Moroccan equine industry are proud to help horse-lovers to fulfil their dreams and spread the word about Morocco’s equestrian jewels to as many people as possible, in particular the younger generations.

See the website

Akhal Téké

This light horse, fast and enduring was trained for war and plunder by the nomads of Central Asia steppes for thousands of years. Celebrated since ancient times for its beauty and its qualities, it has spread throughout the East, India, China and southern Russia.

He contributed to the birth of many breeds, including Arabians and English, Trakehner horse of Don. Its modern name Akhal-Teke sign the claim of the present-day Turkmenistan as the cradle of the race.

In his home country, the Akhal-Teke is primarily a racehorse, but it is used in all forms of recreational riding and sports.

Endangered a few decades ago, the race has only about 6,000 horses, including 350 in France. The National Association of Akhal-Teke breed France manages with the IFCE / Haras Nationaux two registers, thoroughbred and breeding, which are annexes to the General Studbook held in Russia.

Quarter Horse

The American Quarter Horse is the world’s most versatile breed and also the preferred breed of reining. Whether sliding, spinning or circling, the American Quarter Horse outperforms other breeds. Known for their hard-working nature and determination, American Quarter Horses are the preferred mount on ranches, as well. These traits are what make the American Quarter Horse so popular and in demand across the globe and found in nearly every country on the planet!

No other association does more to support the sport of reining than the American Quarter Horse Association. Located in Amarillo, Texas, AQHA is the world’s largest equine breed registry and membership organization. AQHA members share a passion for the American Quarter Horse and the vast lifestyle created by the world’s most popular horse.